Amazon’s next big innovation, ‘Prime Air’ drones that can deliver small packages in less than 30 minutes may just change the way we consume goods forever. One of e-commerce’s key downsides, which is the lack of instant gratification may now have its solution: If you want something now, now, you can have it now, now, NOW. While I’m always impressed by Amazon’s single-minded focusedness in dominating the entire delivery and distribution network, this new mode of delivery does give me the chills a little when I think about the repercussions this has to societal norms and the way we consume in time to come.