Digital marketing – way of the future?
This is part 1 of a 4-part series on the toolkit of a modern digital marketer, where I share about some of the tools I use and some skill-sets I believe will be useful in days to come.
In my previous job as the Project Engineer of DEXTRA, I’ve always felt that my title was a little bit of a misnomer. I was doing marketing and business development yet I’m not a marketer; social media & community management absolutely kills me. I was doing some software development and writing scripts yet I wouldn’t call myself a software engineer; I don’t spend my day building interactive UIs and web apps.
And I realised I’m a Digital Marketer who codes.
Before I had that big revelation, I asked myself: ‘What exactly is Digital Marketing?’ Digital marketing really picked up pace during the last 10 years or so, when internet access became…
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