I know I should be blogging on this space a little more, because despite absolutely no consistent updates on this site, I am still getting over 1,000 hits a month. I don’t know where you guys are coming from exactly, but thanks so much for stopping by.
While I may not have as much capacity as I used to have to blog about startups, entrepreneurship (hacks) and just hopefully useful tips in general, I feel like I am at that phase where I still need an outlet to channel my voice, and communicate with the few of you who care about hearing a female voice in the startup space, in a more intimate and personal manner.
I was just having a conversation the other day, and lamenting about how women in tech are very often stereotyped into roles like “sales”, “marketing and branding”, “HR & admin” – you know the like. And I realised that, hey, I am doing marketing and branding for GetKlarity myself, and I still find myself to be inclined towards sales.
So I started asking myself the grand question of why? What makes women fundamentally different from men, such that we make it easy to think that we’d excel at sales, marketing, HR…
I distilled it down to one main factor. I could be generalising, and I don’t mean to be offensive – just speaking from personal perspectives:
As a woman, I just need more attention.
I don’t mean that we are screaming princesses who are constantly throwing tantrums. It’s just that we need to feel reassured, acknowledged and appreciated more often, and perhaps in a more apparent way than our male counterparts.
I don’t know about you, but I find it hyper-frustrating that men and women resolve issues in such different ways. My man-friends tend to resolve it by ignoring it (what???), thinking that it will go away. Whereas my girl-friends are always lamenting about the need for closure and go all freaky (me included) when we don’t get our “Let’s Talk” moment.
That said, the silver lining is that women know naturally and sometimes unknowingly how to “Close The Loop”. We know what to do when customers are freaking out on us, and how to look beyond what’s said on the surface to listen to what they are truly saying. In such instances, running away from customer complaints will just get you slammed on social media. Pfft… tough luck.
Similarly to marketing, to branding. How do you provide so much love and attention to your customers that they keep coming back to you again and again i.e. brand engagement and loyalty? If you don’t know what makes your customer feel appreciated and acknowledged, why will they bother coming to you to purchase your product or service?
Guess it’s the people who know how it feels to be given that appreciation are going to be the very ones who know how to administer it as well.
Because this is just my personal opinion, I’d love to hear what you think.