Novelty item? Yes. But it does give the marketer in you quite a bit to think about in terms of engaging your user in 4D brand engagement and play: How do you keep your consumers enthralled? How do you even get them to take note of what you’re doing? Throwing in an novelty idea may be a quick-win for those of us who are desperate for some eyeballs or are sniffing around for ways to make their apps/products go viral. And you can bet that this idea will sit well with the ladies!
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- Now You Can Enjoy The Tasty Smell Of Popcorn Through Your iPhone (huffingtonpost.com)
High-res graphics, stereo sound, touchscreens — gadgets have offered multisensory delights for years now. But with rare exceptions such as the wonderfully-named 2001 flop DigiScents iSmell, our devices have rarely put our noses to work.
Enter Pop Secret — yes, the popcorn people — and their new iPhone accessory, the Pop Dongle. Powered by its own battery and rechargable via USB, the gizmo looks like a giant smiling piece of popcorn and plugs into your phone’s headphone jack. And when you play a popcorn-themed game called Poptopia — a free App Store download which doesn’t require the Pop Dongle — it emits a burst of popcorn-scented goodness every time you swipe a flying butter pat.
How does it work? Along with sound effects — which the Pop Dongle plays over its built-in speaker — the game sends a special audio code over the headphone jack when it’s time…
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