Random Musings / Tech & Innovation Trends

Hey, My iPhone Smells Like Popcorn!

Novelty item? Yes. But it does give the marketer in you quite a bit to think about in terms of engaging your user in 4D brand engagement and play: How do you keep your consumers enthralled? How do you even get them to take note of what you’re doing? Throwing in an novelty idea may be a quick-win for those of us who are desperate for some eyeballs or are sniffing around for ways to make their apps/products go viral. And you can bet that this idea will sit well with the ladies!

Tech

High-res graphics, stereo sound, touchscreens — gadgets have offered multisensory delights for years now. But with rare exceptions such as the wonderfully-named 2001 flop DigiScents iSmell, our devices have rarely put our noses to work.

Enter Pop Secret — yes, the popcorn people — and their new iPhone accessory, the Pop Dongle. Powered by its own battery and rechargable via USB, the gizmo looks like a giant smiling piece of popcorn and plugs into your phone’s headphone jack. And when you play a popcorn-themed game called Poptopia — a free App Store download which doesn’t require the Pop Dongle — it emits a burst of popcorn-scented goodness every time you swipe a flying butter pat.

How does it work? Along with sound effects — which the Pop Dongle plays over its built-in speaker — the game sends a special audio code over the headphone jack when it’s time…

View original post 210 more words

Advertisements

One thought on “Hey, My iPhone Smells Like Popcorn!

  1. Hello, Neat post. There is an issue with yoour website in web explorer, could check this?
    IE still is the market chief and a huge
    part of other people will miss your excellent writing because
    of this problem.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s